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Informative guidespec sample · fictional client, real writing

The renter’s guide to composting without a yard

Client
Terrace & Stem (spec)
Year
2026
Niche
Informative guide

[ The brief ]

Terrace & Stem sells balcony-garden kits. The spec brief: an ultimate guide that ranks for apartment composting and reads like a friend who’s done it, smells and mistakes and all.

[ Craft decisions ]

  • →Objections sequenced by squeamishness: smell first, worms second, effort third.
  • →Every claim sized to apartment reality: square feet, dollars, minutes per week.
  • →A decision table disguised as prose: three methods, three verdicts, no hedging.

[ The sample ]

First, the question you’re actually asking: will it smell?

A working compost bin smells like the floor of a forest, earthy, faintly sweet, gone from two feet away. A broken one smells like regret. The difference is one variable: air. Keep the balance at roughly two parts dry “browns” (cardboard, dead leaves, paper bags) to one part wet “greens” (peels, grounds, that cucumber you had plans for), and your bin will be better-smelling than your fridge.

Pick your fighter: three ways to compost in under 4 square feet

  • ✱Bokashi (the apartment favorite): a sealed countertop bucket that ferments everything, meat and dairy included. About $40 to start, 2 minutes a day, zero insects. Verdict: start here.
  • ✱Worm bin: the fastest finished compost and weirdly charming pets. Needs a closet or shaded corner and a stomach for the occasional escapee. Verdict: the enthusiast’s pick.
  • ✱Electric “composter”: quick and appliance-tidy, but it makes dehydrated grounds, not living compost, and charges $300+ for the privilege. Verdict: fine dryer, poor gardener.

Whichever you pick, you’ll divert about 300 pounds of food waste a year, and by month two, you’ll have the one houseplant fertilizer money literally cannot buy fresher.

[ Read it like an editor ]

The guide leads with the reader’s embarrassment, not the topic’s taxonomy. Verdicts are committed (“start here”), because a guide that won’t choose isn’t a guide. It’s a brochure.